Volkswagen million dollar sweepstakes, personal paparazzi, big ticket
    giveaways, celebrity sightings and more throughout 'In it to Win it'
                                  weekend

    AUBURN HILLS, Mich., Feb. 5 /PRNewswire/ -- Volkswagen of America, Inc.
announced today that it's taking its Volkswagen Important People (VW i.p.)
initiative a step further by creating a complete "VW i.p. Experience" from
Friday, February 16, 2007 through Sunday, February 18, 2007. As Las Vegas
guests cruise the Strip or visit the Fashion Show mall they will get a
firsthand look into celebrity life. The VW i.p. Experience creates a
destination where anyone can be treated as a star and allows Volkswagen an
opportunity to communicate a direct message of respect, appreciation and
value to the African-American and urban community.
    (Logo: http://www.newscom.com/cgi-bin/prnh/20070205/PHM008LOGO )
    "Whether it's having their picture taken by personal paparazzi, being
pampered at the VW i.p. Experience Lounge, taking a Million Dollar Joy Ride
or winning prizes, the goal is to create an environment where people find
themselves completely engulfed in the VW i.p. Experience," says Kenyatta
Bynoe, brand marketing manager at Volkswagen.
    The Million Dollar Joy Ride is an integral part of the VW i.p.
Experience, where participants can test drive a Touareg, Volkswagen's
luxury SUV, on a dual course track, located in the south parking deck of
the Fashion Show mall. The uniquely designed driving course is meant to
showcase both the Touareg's on and off-road capabilities. After a test
drive, participants can try their luck by "pulling the lever" on a
customized slot machine with prizes ranging from party tickets to iPod
shuffles. One lucky person could even win a grand prize of one million
dollars! Other prizes include: An all-expense paid trip to the 2008
All-Star weekend in New Orleans (this package contains two first class
airline tickets; hotel accommodation; airport transfers; spending cash and
tickets to the game); customized VW First Act guitars; Apple TVs; Verizon
chocolate V-Cast phones; VIP gift cards (e.g., Louis Vuitton, Still) and
many more big ticket items.
    Those who participate in the drive will also receive an all-access pass
to the VW i.p. Experience Lounge, a 1,000-square-foot custom-designed VW
i.p. day spa strategically positioned within the Fashion Show mall. Upon
entry, guests will receive nothing less than the royal treatment. Spa
services include complimentary manicures, massages, barber services and
makeovers given by experienced professionals. Guests will also enjoy light
refreshments, video games and music provided by celebrity guest DJ's, such
as the legendary DJ Biz Markie. The VW i.p. Experience Lounge and Million
Dollar Joy Ride will be open from 12 p.m. to 6 p.m. on Friday, February
16th through Sunday, February 18th.
    By getting "in" and test driving the award-winning Touareg, the VW i.p.
"In it to win it" drive event lets consumers gain entry into a world that
personifies capability and luxury. As with past VW i.p. sponsored events,
Volkswagen will continue its all-inclusive message that everyone should be
treated like a VIP and enjoy the VW i.p. lifestyle.
    In keeping with the VW i.p. Experience theme is the VW i.p. Paparazzi,
a service provided by Picture Marketing, Inc. The idea is to have a
paparazzi visit popular places around Vegas snapping candid and staged
photos of pedestrians, thus treating them like the celebrities Volkswagen
considers them to be. After their personal photo shoot, they are presented
with a VW i.p. access card bearing a web address, where they can view and
retrieve their free photos. Once on the site, participants can either print
or share their images with family and friends.
    VW i.p. Celebrity Shuttle service will be provided throughout the
weekend to some of the most sought after celebrities and athletes in the
business. Additionally, Volkswagen will sponsor and provide car service for
two of the weekend's hottest and heavily attended celebrity events:
National Basketball Players Association's Gala and the Kenny Smith All-Star
Bash, featuring Kenny Smith's Celebrity Poker Tournament (TNT to broadcast
live).
    Past guests included: Dwyane Wade, Shawn Merriman, Andre 3000 and Big
Boi of Outkast, Regina King, Carl Thomas, Ed Lover, Biz Markie, Sleepy
Brown, Malinda Williams, Donnell Rawlings, Steven A. Smith and Alonzo
Mourning.
    Volkswagen of America, Inc.
    Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn
Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in
Wolfsburg, Germany. Volkswagen is one of the world's largest producers of
passenger cars and Europe's largest automaker. Volkswagen sells the Rabbit,
New Beetle, New Beetle convertible, GTI, Jetta, GLI, Passat, Passat wagon,
Eos and Touareg through approximately 600 independent U.S. dealers. Visit
Volkswagen of America online at vw.com.
    CONTACT: Nicole Dye-Anderson of the Ad*itive, +1-215-525-1409 or
ndyeanderson@ad-itive.com, for Volkswagen of America; or Clark Campbell of
Volkswagen of America, +1-248-754-4405 or clark.campbell@vw.com