The SELECT COMFORT(R) 'Sleep Like a Star' eBay(R) Auction Generates
               Thousands for Ronald McDonald House Charities

    MINNEAPOLIS, Nov. 7 /PRNewswire/ -- Think owning Hilary Swank's bed
could only happen in your dreams? For fans who bid during the Select
Comfort(R) "Sleep Like a Star" eBay auction, sleeping in the same bed as
Morgan Freeman, James Denton and Marcia Cross now is a comfy-cozy reality.
    From Oct. 19-28, avid fans of celebrities such as Randy Jackson and
Venus Williams battled to win autographed SLEEP NUMBER(R) beds, similar to
the ones found in their favorite stars' bedrooms. More than 28 celebrities
sleeping on Sleep Number(R) beds signed remotes and bed labels, with all
proceeds from auctioning off the autographed beds going to Ronald McDonald
House Charities.
    The "Sleep Like a Star" eBay auction raised more $50,000 for the
charity thanks to caring stars such as actor Blair Underwood as well as
generous fans such as Deborah Vallandingham of North Carolina, whose bid
won her Hilary Swank's autographed queen-sized Sleep Number bed.
    Prior to the start of the auction, "Entertainment Tonight" host Mark
Steines expressed the desire to see his Sleep Number bed make a difference
for the organization, "I hope my bed brings the charity a lot of
well-deserved support. Ronald McDonald House Charities is so important
because it helps to improve the heath and well-being of children and their
families around the world."
    Steines' wish was realized as his autographed Sleep Number bed sold for
$2,725 -- the highest winning bid of the 10-day auction.
    Hockey great Phil Esposito received 47 bids during the online auction,
the highest number of bids received by any of the 28 celebrities. The
closest contender was billiards prodigy Jeanette Lee, also known as the
"Black Widow." NBA newcomer Kyle Lowry scored the second-highest single
donation of more than $2,000 for his autographed Sleep Number bed.
    The "Sleep Like a Star" eBay auction was just one of the many ways
Select Comfort celebrated its five-year anniversary as the official bed
provider for Ronald McDonald House Charities. On Oct. 19, Select Comfort
delivered 400 Sleep Number beds in a one-day donation "blitz" in 15 cities
across North America. During the same day, Select Comfort, with the help of
Marcia Gay Harden, donated its 4,000th bed during an event at the Ronald
McDonald House(R) of New York in Manhattan. At the event, Harden
entertained critically ill children with a naptime book reading.
    "When your child has a life-threatening illness and is being treated in
a city far from home, getting a good night's sleep is next to impossible,"
explains Doug Collier, chief marketing officer for Select Comfort. "By
donating Sleep Number beds and funds to Ronald McDonald Houses across North
America, we help provide the restorative sleep that is critical to
maintaining a child's strength, spirit and determination to get well."
    The "Sleep Like a Star" eBay auction celebrity participants included:
Blair Underwood, Brad Paisley, Danica McKellar, Hilary Swank, James Denton,
Jeanette Lee, Jennifer Beals, Josh Groban, Justin Berfield, Kevin Sorbo,
Kimberly Williams-Paisley, Kyle Lowry, Mark Steines, Marcia Gay Harden,
Marcia Cross, Matthew Ashford, Michael Payne, Morgan Freeman, Nia Vardalos,
Patrick O'Bryant, Peter Boyle, Phil Esposito, Phil Hellmuth, Randy Jackson,
Susan Lucci, Tony Dungy, Venus Williams and Victor Williams.
    During the past five years, Select Comfort has donated more than $4
million worth of bedding and bedding accessories including approximately
4,000 Sleep Number beds and 7,800 pillows. Additionally, Select Comfort
employees have volunteered more than 5,700 hours to Ronald McDonald House
Charities.
    About Select Comfort
    Founded in 1987, Select Comfort Corporation is the nation's leading bed
retailer(1), holding 30 U.S. issued or pending patents for its personalized
sleep products. The company designs, manufactures and markets a line of
adjustable-firmness mattresses featuring air-chamber technology, branded
the Sleep Number bed, as well as foundations and sleep accessories. Select
Comfort products are sold through its more than 400 retail stores located
nationwide; through selected bedding retailers; through its national direct
marketing operations; and on the Internet at http://www.selectcomfort.com .
    About Ronald McDonald House Charities
    Ronald McDonald House Charities, a non-profit, 501(c)(3) corporation,
creates, finds and supports programs that directly improve the health and
well being of children. Its programs are grassroots-driven to enable the
Charity to offer help where children need it most: right in their own
communities. RMHC makes an immediate, positive impact on children's lives
through its global network of local Chapters in nearly 50 countries and its
three core programs: the Ronald McDonald House(R), Ronald McDonald Family
Room and Ronald McDonald Care Mobile. RMHC and its global network of local
Chapters have awarded more than $440 million in grants and program services
to children's programs around the world.
    (1) Top 25 Bedding Retailers, Furniture Today, August 14, 2006.

    For More Information, Contact:
    Gabby Nelson, Select Comfort: 763-551-7460
    Lindsey Auslander, GolinHarris: 312-729-4366