CARLE PLACE, N.Y., March 29  --
1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS), a leading multi-channel retailer,
is going "Flora Exotica" this spring at the 33rd Annual Macy's Flower Show.
Celebrity expert floral designers Preston Bailey and Julie Mulligan are set
to stun the Herald Square crowd with striking and colorful arrangements
created with rare, extraordinary flowers. On April 6, Preston and Julie
will showcase and demonstrate their talent by unveiling the hottest spring
and summer trends in floral design.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20070329/NYTH087LOGO )
    In her inaugural appearance at the flower show, Mulligan is giving
guests the ultimate flower experience by bringing exotic and rare tulips
from around the world right to her seminar. These tulips come from the
Parrot, French and Peony families and each have their own signature look:
the Parrot with its flamboyant, feathery petals command attention while the
Bell Song Tulip has distinct bubble-gum-pink petals. With over 25 years in
the floral industry, Julie is responsible for setting the quality and
design standards that have become the basis for all of 1-800-FLOWERS.COM's
bouquets. Admirers have appropriately named Julie "the fashionista of
floral design."
    "Flowers are the perfect accessory to transform a room from winter to
spring," said Mulligan. "As the title of the flower show suggests, the
tulips that I will use in my seminar are Flora Exotica. I am thrilled to
use these rare flowers that consumers typically do not see and enjoy."
    On the same day Julie presents to the public, Preston will be dazzling
the crowd with his Bouquet of the Day. Accepted as one of the world's most
influential event designers, Preston has transformed the floral industry.
He has truly taken this art form to a new level by consistently pushing
floral boundaries. Celebrities from all over the globe have sought out his
expertise. Through 1-800-FLOWERS.COM, Preston's signature creations are
more accessible than ever.
    "I am so excited about the "exotica" theme of the show; it feels like
home. This year, I am taking inspiration from the vibrant and lush flora of
my homeland, Panama," Preston said. "And, I love surprises! The bouquet of
the day I will be creating for Macy's Flower Show will be a treat for
everyone."
    "Julie and Preston are two of our most creative talents, and we
couldn't be prouder that they will be featured in this amazing event for
the floral industry," stated Monica Woo, President of 1-800-FLOWERS.COM.
    The public can attend Julie's seminar at Macy's Flower Show in the Fine
China department located on the 8th floor at 1 p.m. In addition to Julie's
demonstration, she will be signing copies of her book, A Year Full of
Flowers, which highlights fun and easy-to-follow floral craft projects for
the home and entertaining. Additionally, Preston's Bouquet of the Day will
be on display in the Main Aisle at Macy's Herald Square for the all to see.
    For more information on Julie Mulligan, Preston Bailey or 1-800-
FLOWERS.COM, please visit the website at http://www.1800flowers.com.
    About 1-800-FLOWERS.COM
    For more than 30 years, 1-800-FLOWERS.COM Inc. -- "Your Florist of
Choice(R)" -- has been providing customers around the world with the
freshest flowers and finest selection of plants, gift baskets, gourmet
foods, confections and plush stuffed animals perfect for every occasion.
1-800- FLOWERS.COM(R) offers the best of both worlds: exquisite,
florist-designed arrangements individually created by some of the nation's
top floral artists and hand-delivered the same day, and spectacular flowers
shipped overnight "Fresh From Our Growers(SM)." Customers can "call, click
or come in" to shop 1-800-FLOWERS.COM twenty four hours a day, 7 days a
week at 1-800-356-9377 or http://www.1800flowers.com. Sales and Service
Specialists are available 24/7, and fast and reliable delivery is offered
same day, any day. As always, 100 percent satisfaction and freshness are
guaranteed. The 1-800-FLOWERS.COM collection of brands also includes home
decor and children's gifts from Plow & Hearth(R) (1-800-627-1712 or
http://www.plowandhearth.com), Problem Solvers(R)
(http://www.problemsolvers.com), Wind & Weather(R)
(http://www.windandweather.com), Madison Place(R)
(http://www.madisonplace.com), HearthSong(R) (http://www.hearthsong.com)
and Magic Cabin(R) (http://www.magiccabin.com); gourmet gifts including
popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or
http://www.thepopcornfactory.com); exceptional cookies and baked gifts from
Cheryl&Co.(R) (1-800-443-8124 or http://www.cherylandco.com); premium
chocolates and confections from Fannie May Confections Brands(R)
(http://www.fanniemay.com and http://www.harrylondon.com); gourmet foods
from GreatFood.com(R) (http://www.greatfood.com); wine gifts from
Ambrosia.com (http://www.ambrosia.com); gift baskets from
1-800-BASKETS.COM(R) (http://www.1800baskets.com) and the BloomNet(R)
international floral wire service, which provides quality products and
diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc.
stock is traded on the NASDAQ market under ticker symbol FLWS.