Iconic Sex Bombshell, Playboy Cover Models, Supermodel And Former NFL Bad
                             Boys Will Headline
                            http://www.LingerieBowl.com

    HOLLYWOOD, Calif., Aug. 2 /PRNewswire/ -- Horizon Productions, Inc.
announces today a star-studded line-up for this year's Super Bowl XLI
halftime special, Bodog.com Lingerie Bowl IV. This season's broadcast team
will have television sets smoking across the country. The most-searched
celebrity on the Internet (beating out Britney Spears and Jessica Simpson),
Jenna Jameson, will lead a team of analysts, commentators and sideline
reporters that includes E! Entertainment's "Girls Next Door" stars and
Playboy Cover Models Holly Madison, Bridget Marquardt, Kendra Wilkinson and
supermodel Joanna Krupa. Super Bowl XLI viewers will have the option of
watching this team of all-star babes or the not-so-sexy CBS duo of Phil
Simms and Jim Nantz.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20060802/LAW057 )
    The coaches will be two of the most outrageous bad boys in NFL history,
Jim McMahon and Brian "The Boz" Bosworth. Returning as the Bodog.com
Lingerie Bowl's "8th Wonder" will be former Chicago Bears great William
"The Fridge" Perry, who will compete in lingerie for one play. World
renowned sports & entertainment announcer Michael Buffer will be the
official voice of the show.
    Creator & executive producer Mitch Mortaza said, "The Bodog.com
Lingerie Bowl will once again feature some of the biggest names from the
worlds of entertainment and sports, this is definitely not your father's
football game".
    "Football Fanatics-Ad this to halftime activities" -- NEW YORK POST,
Michael Starr
    "This is truly Must-See TV!" -- NBC NEWS, Fred Rogan
    "If the ads bomb, there's always The Lingerie Bowl" -- CNN/MONEY,
Krysten Crawford
    Horizon Productions, established in 2003, is a full-service,
Hollywood-based entertainment company engaged in the development of
alternative film and TV, as well as talent packaging, event production and
media/sponsorship management.
    MEDIA CONTACTS

    Myriam Touimer
    Velvet PR
    310.860.6103
    myriam@velvetpr.net

    Chris Martin
    Horizon Productions, Inc.
    323.337.9010 ext 3112
    martinc@horizonprod.tv