Users Receive Messages From Favorite Celebrities on Their Handset

    DENVER, Colo., Jan. 19 /PRNewswire/ -- 9 Squared, Inc., the leader in
mobile media solutions and part of the MonsterMob Group PLC, announces the
launch of The Snoop Dogg Chronicles powered by The In Crowd. For the first
time ever, beginning December 2006, users throughout North America will be
able to receive promotional and personal text messages directly from Snoop
Dogg to their mobile phone.
    The In Crowd is a direct-to-consumer service that will be backed by a
national advertising campaign including TV, print and online campaigns. The
service allows subscribers to receive three text messages weekly from the
celebrity of their choice. Other feature celebrity message senders include
hip hop star Xzibit, Andy Milonakis of MTV, John Salley of "The Best Damn
Sports Show Period."
    Wireless carriers including Verizon, Cingular, Sprint, T Mobile,
Alltel, and Dobson are on board to distribute the personalized messages to
their users, resulting in the ability to reach over 150 million cell
phones. 9 Squared is working directly with major and independent record
labels, music publishers and entertainment agencies to build their catalog
of world-class artists for the new service, The In Crowd.
    "The ongoing popularity of the fusion between the mobile industry and
the entertainment industry among wireless users is exploding right now,"
explains Ted Suh, Chief Marketing Officer at 9 Squared, Inc. "Offering a
subscription to receive personal messages from a nationally recognized
personality such as Snoop opens the door for another engaging, fun way that
users can enjoy their wireless experience."
    Snoop Dogg, is considered an icon in entertainment and a living legend
in the rap world. Currently under the record label of Doggystyle/Geffen, he
recently released his newest album "Tha Blue Carpet Treatment." In his
fifteen-year career, Snoop has sold 17.6 million albums.
    9 Squared, Inc., a subsidiary of UK-listed global content provider
Monstermob Group PLC, is a leader in developing and aggregating
entertainment- related content for mobile phones, and a leading producer
for Qualcomm's BREW(R) platform. Equipped with an extensive catalog of
premium content and expanding distribution channels, 9 Squared competencies
expand the entire spectrum of mobile media, from evolving technical
platforms to working with the top wireless and entertainment companies in
the world. Since 2001, 9 Squared has remained the leader, with over 30
million downloads to date, among its competitors with a select group of
professionals working to bring the best in mobile content and technologies
to millions of consumers.
    Monstermob Group PLC is a UK-based family of companies that are engaged
in the mobile phone entertainment sector in North America, South America,
Eastern Europe, China, and Southeast Asia. Since the foundation of the
company in June 2000, MonsterMob has handled over 20 million transactions,
delivering products and services to more than 6 million consumers.